I subscribe to ForbesWoman on Facebook, follow them on Twitter, co-hosted a SxSW panel with writer Megan Casserly last year – I’m on the Forbes wagon, one could say. Hell, they named Sharp Skirts one of the top ten sites for entrepreneurial women this year, a designation I quickly added to my email signature. So I am clearly about to burn a bridge. But that bridge isn’t going to be worth much unless Forbes starts re-thinking its writing about women in business.
Here are a few headlines from ForbesWoman published in recent months weeks last week:
‘Beauty and the Brood‘ – Oct. 30th piece on how women with more attractive facial features want to bear more children
‘Halloween Costume Dilemma‘ – Oct. 27th piece advising us not to dress slutty on Halloween
‘Not Everyone’s Cheering J.Crew Boss Jenna Lyons Lesbian Rumor‘ – Oct. 27th piece on how Lyons’ husband is feeling about her sexuality
‘7 Signs Your Shopping May Be Problematic‘ – Oct. 27th piece on how to tell if you’re handling your money irresponsibly
‘Are Women Turned On By Financial Risk?‘ – Oct. 26th piece on how money plays into women’s selection of a mate
Since I started this post, they wrote two more I couldn’t leave out: ‘Should Kim Kardassian Return Her Engagement Ring?’ and ‘Why Most Women Will Never Become CEO.” The ForbesWoman Twitter profile descriptor is, “a magazine and Web site for career-minded women who mean business.” So why are they writing about naughty Halloween costumes? Or our breeding and shopping habits? I increasingly feel like I’m reading a copy of Look magazine, circa 1957.
A chorus of boos from our Facebook group has greeted these articles, but Sharp Skirt Dana Van Nest said it best: “I thought Forbes was a trusted business magazine. Seems my opinion is out of date. That article is pure tabloid.” The article to which she was referring – well, pick your poison.
We should come up with an award for media publications that can’t seem to leave the set of ‘Mad Men.’ A Shabby Skirt designation, perhaps? Or Mid-Century Media of the week? Suggestions are welcome. In the meantime, join me in asking ForbesWoman to treat us with respect and leave the sex, shopping, and celebrity coverage to Cosmopolitan.