Recently, I told a friend that I was considering removing the membership fee from Sharp Skirts but was worried that it would be seen as bad business – backing off from an early tenet of the company, that sort of thing. She measured her words carefully for a moment, then said, “Your business isn’t as important to anyone else as it is to you. I can pretty much guarantee that no one remembers what you said a year and a half ago. And honestly, no one’s going to remember what you say tomorrow. Follow your instincts, deliver a product that people need, and keep moving.”
She couldn’t be more right. People are busy with their lives, their businesses, their relationships – the minutia that eats you up on a daily basis isn’t a blip on the radar, even to your biggest fans. If you need to make a change toward a smarter business, do it. Don’t apologize for it and don’t look back.
Sharp Skirts is about to turn a corner, toward a goal we’ve had in our sights for some time. It’s a big hairy, scary goal but screw it – what else are we doing?
Watch this space for details soon and in the meantime – what big hairy, scary goal are *you* avoiding?